Wednesday 17 April 2024

#Blogtour Clickbait by L. C. North

It's a pleasure to take part on the Blogtour Clickbait by L. C. North.

About the Author

L.C. North studied psychology at university before pursuing a career in Public Relations. Her book club thrillers - The Ugly Truth and Clickbait - combine her love of psychology and her fascination with the celebrities in the public eye. When she's not writing, she co-hosts the crime thriller podcast, In Suspense. She lives on the Suffolk borders with her family.

L.C. North is the pen name of Lauren North. Readers can follow @Lauren_C_North on X and Facebook @LaurenNorthAuthor.


About the book

'We're not famous anymore. We're notorious.' - For over a decade, the Lancasters were celebrity royalty, with millions tuning in every week to watch their reality show, Living with the Lancasters.

But then an old video emerges of one of their legendary parties. Suddenly, they're in the spotlight for all the wrong reasons: witnesses swore they'd seen missing teenager Bradley Wilcox leaving the Lancaster family home on the night of the party, but the video tells a different story.

Now true crime investigator and YouTuber Tom Isaac is on the case. He's determined to find out what really happened to Bradley - he just needs to read between the Lancasters' lies . . .

Because when the cameras are always rolling, it won't be long until someone cracks.


Review

The Lancasters are notorious or rather they have created a version of themselves that has become so, which people want to see and buy into. When things go a little quieter a convenient scandal, mystery or controversial topic catapults them back into the limelight. True crime investigator Tom aka a Tubie detective decides he is going to bring the truth to the people, well what functions as the truth nowadays, which is at the core of this story.

With a storytelling style that has a Hallett and Wesolowski vibe to it - modern communication, social media and the new version of fame meets infamy, makes this crime thriller not only a must read, but also a read that is a sign of the times.

Tapping into the melding of black and white into a vast variety of what right or wrong may or may not be. Guilt becomes obsolete when the court of mass opinion matters more. Equally the mass opinion is merely about popularity, clicks, likes and how much money you can earn at the end of the day. 

North definitely hits the right notes and captures the nature of the beast. There is definitely a correlation between creating false narratives and drama to gain traction on social media and in the news, then to rinse and repeat ad infinitum - controversy and scandal sells. News as we know it no longer exists, facts have become secondary to the opinions of everyone, including so-called journalists.

Buy Clickbait at Amazon Uk or go to Goodreads for any other retailer. Publisher: Bantam, pub date 11th April 2024 - Hardback | £14.99. Buy at Amazon com.

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