Saturday, 25 May 2019

#BlogTour You Are What You Read by Jodie Jackson

Today it's a pleasure to take part in the BlogTour You Are What You Read by Jodie Jackson. This is an engaging and thought-provoking piece of non-fiction.
About the Author
Jodie Jackson is an author, researcher and campaigner.
She holds a Master’s Degree in Applied Positive Psychology from the University of East London (UK) where she investigated the psychological impact of the news.

As she discovered evidence of the beneficial effects of solutions focused news on our wellbeing, she grew convinced of the need to spread consumer awareness. She is a regular speaker at media conferences and universities.
Jodie is also a qualified yoga teacher and life coach.

Follow @JacksonJodie21 on Twitter, Visit
Buy You are What You Read

About the book
Do you ever feel overwhelmed and powerless after watching the news? Does it make you feel sad about the world, without much hope for its future? Take a breath – the world is not as bad as the headlines would have you believe.

In You Are What You Read, campaigner and researcher Jodie Jackson helps us understand how our current twenty-four-hour news cycle is produced, who decides what stories are selected, why the news is mostly negative and what effect this has on us as individuals and as a society.

Combining the latest research from psychology, sociology and the media, she builds a powerful case for including solutions into our news narrative as an antidote to the negativity bias.

You Are What You Read is not just a book, it is a manifesto for a movement: it is not a call for us to ignore the negative but rather a call to not ignore the positive. It asks us to change the way we consume the news and shows us how, through our choices, we have the power to improve our media diet, our mental health and just possibly the world

I absolutely understand why some people, including the author choose to step away from the negativity that drives the media. It has become almost like a shark feeding frenzy with the audience baying for blood. The more traumatic, brutal and soul-destroying the news is the better.

The news of today isn't the news of yesterday. We used to have media outlets with journalists who strived to give the world, their audience, the facts and the truth, albeit as they perceived it through their frame of reference. Nowadays you get opinion based journalism, sensationalist tabloid pieces and a slowly declining number of outlets and individuals who report the facts.

On top of that our media outlets are controlled by conglomerates and moguls who have bought up the majority of them, so it has become a kind of monopoly. There is a good reason the peasants rose up to demand Rupert Murdoch not be allowed to buy yet another media outlet that reaches millions of people.

Monopolies change the way we receive information and more importantly they control the information we are being fed. They decide what to feed the masses, which means they can sway opinions and votes. Not exactly unimportant in our day and age when tempers are frayed and the extreme right is on the rise.

I think the saddest aspect of all of the above, aside from journalists not being journalists anymore, is that the majority of people don't realise they are being manipulated to think, vote and perceive information a certain way. That's not the same as being ignorant or uninformed. If you have no clue that someone is trying to dictate or influence your opinions, then you will be none the wiser.

It's a fact that the Russians have influenced political outcomes in multiple countries, and still are. They have buildings filled with people who plant false information and stories to influence the public - troll farms. Fact. It's also a fact that big media outlets no longer produce non-biased news.

We live in a world where the public is hungry for every detail of someone's life. Reality shows and Z-celebrities make money the more extreme, aggressive and dramatic they are. The other side of that coin is the fact that the public wants it to be delivered to them.

Jackson advocates for the audience to adapt a more balanced media diet. I concur with the general idea, however I do believe it is quite hard to do so. It's not easy for everyone to discern between fact and opinion, and whilst I agree that more positivity is needed to balance the negativity, I think it's becoming harder to find sources to deliver that.

Although the theoretical idea is one I believe will allow many to have a more productive life and be less stressed, I also believe it's important not to retreat into a false bubble of hope. I do believe it's important to educate people and to fight this war of negativity head on. You can't change something if you don't know it's already swallowed you whole and influenced you, which means helping others to understand what is happening is even more important.

This is an engaging and thought-provoking piece of non-fiction. In fact perhaps the world would be a better place if we had more voices like Jackson, who are trying to be heard through the cacophony of falsities. It is indeed a movement.

Buy You Are What You Read at Amazon Uk or go to Goodreads for any other retailer. Publisher: Unbound; pub date 4 April 2019. Buy at Amazon com.

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